Privacy Policy
Last Updated: 28th April 2025
This Privacy Policy describes how Ashbourne Quality Care Ltd (“we,” “us,” or “our”) collects, uses, and shares personal information of users of our website, ashbournequalitycare.co.uk (the “Website”).
1. Who We Are
Ashbourne Quality Care Ltd is a company registered in England and Wales with company number 10097567 and our registered office is at 46 The Firs, Ashbourne, Derbyshire DE6 1HE. We are the data controller responsible for the processing of your personal data under this Privacy Policy.
2. What Personal Data We Collect
We may collect and process the following types of personal data about you:
Contact Information: This includes your name, email address, phone number, and postal address, which you may provide when contacting us through the Website, subscribing to our newsletter, or making an enquiry.
Website Usage Data: This includes information about how you use our Website, such as your IP address, browser type, operating system, referring URLs, pages visited, and the dates and times of your visits. We may collect this information using cookies and similar tracking technologies (please see our Cookie Policy below for more details). *
Account Information (if applicable): If you create an account on our Website, we may collect your username, password, and other information related to your account.
Marketing Preferences: This includes your preferences for receiving marketing communications from us.
Communication Data: Records of any correspondence between you and us.
Other Information: Any other personal data you voluntarily provide to us.
3. How We Collect Your Personal Data
We collect your personal data in the following ways:
Directly from you: When you provide information to us through forms on our Website, email, phone, or other direct communication.
Automatically: Through your use of our Website, using cookies and other tracking technologies.
From third parties: We may receive personal data about you from third parties, such as analytics providers. If this is the case, we will ensure that these third parties have a lawful basis for sharing your personal data with us.
4. How We Use Your Personal Data
We may use your personal data for the following purposes:
To respond to your enquiries and provide you with the information or services you request.
To manage and administer our Website.
To personalise your experience on our Website.
To send you marketing communications (where you have opted in or we have a legitimate interest to do so, in accordance with applicable laws).
To analyse website usage and improve our Website and services.
To maintain the security of our Website and prevent fraud.
To comply with our legal obligations.
To process any orders or transactions you may make through our Website (if applicable).
5. Legal Basis for Processing Your Personal Data
We will only process your personal data when we have a lawful basis for doing so.
These bases may include:
Your consent: Where you have given us explicit consent to process your personal data for a specific purpose (e.g., for marketing communications). You have the right to withdraw your consent at any time.
Performance of a contract: Where processing is necessary for the performance of a contract we have with you or to take steps at your request before entering into a contract.
Legitimate interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided that your interests and fundamental rights do not override those interests. Our legitimate interests may include improving our services, marketing our products and services, and ensuring the security of our Website.
Compliance with a legal obligation: Where processing is necessary for us to comply with a legal obligation.
6. How We Share Your Personal Data
We may share your personal data with the following categories of recipients:
Service providers: Third-party service providers who provide services on our behalf, such as website hosting, data analysis, email delivery, marketing, and customer service. These providers are contractually obligated to protect your personal data.
Business partners: Where necessary to provide a service you have requested.
Legal authorities: When required to do so by law or in response to a valid legal request, such as a court order or government investigation.
In connection with a business transfer: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring organisation.
Other third parties: With your consent or as otherwise permitted by law.
7. International Transfers of Your Personal Data
We may transfer your personal data to countries outside the UK. If we do so, we will ensure that appropriate safeguards are in place to protect your personal data in accordance with UK data protection laws. These safeguards may include using standard contractual clauses approved by the UK Information Commissioner’s Office (ICO) or relying on other legally recognized mechanisms for data transfer.
8. Security of Your Personal Data
We have implemented appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures are regularly reviewed and updated to maintain their effectiveness.
9. Data Retention
We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention period will depend on the type of personal data and the purposes for which it is processed.
10. Your Rights
Under UK data protection laws, you have certain rights regarding your personal data, including the right to:
Access your personal data: You can request a copy of the personal data we hold about you.
Rectify your personal data: You can ask us to correct any inaccurate or incomplete personal data we hold about you.
Erase your personal data: You can ask us to delete your personal data in certain circumstances.
Restrict the processing of your personal data: You can ask us to limit how we use your personal data in certain circumstances.
Object to the processing of your personal data: You can object to the processing of your personal data where we are relying on our legitimate interests or for direct marketing purposes.
Data portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller
Withdraw your consent: Where we are processing your personal data based on your consent, you have the right to withdraw your consent at any time.
Lodge a complaint with the ICO: You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, if you believe that we have not complied with data protection laws. To exercise any of these rights, please contact us using the contact details provided below. We may require you to verify your identity before responding to your request.
11. Cookies and Similar Technologies
Our Website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our Website. Please refer to our separate Cookie Policy for detailed information about the cookies we use, their purposes, and how you can manage your cookie preferences.
12. Links to Other Websites
Our Website may contain links to other websites that are not operated by us. We are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any website you visit.
13. Changes to Our Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the “Last Updated” date at the top of the policy. We encourage you to review this Privacy Policy periodically.
14. Contact Us
If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us at: Ashbourne Quality Care Ltd, 46 The Firs, Ashbourne, Derbyshire DE6 1HE